2013年9月16日星期一

ugg boots

Ugg Boots On Clearance Sale For Women
 That's certainly not something the brand has been doing recently. Instead, expansion has been the policy. With sales increasing by as much as 67% in one quarter of 2009, confidence has been understandably high – and has led to some questionable ranges appearing alongside the classic boot. The firm has expanded into high-heeled styles with price points over £300, handbags, and even a bridal collection. It might be a case of one spongy step too far. "Ugg's core product is seasonal," says Honor Westnedge, senior retail analyst at Verdict Research. UGG Boots Clearance"While it has tried to diversify into new ranges, these have struggled to achieve the same level of popularity as its winter boot collections."
Westnedge points to the relatively high price of Uggs as a problem, "in a period of limited discretionary spending", and suggests that consumers are unlikely to buy more than one pair. There's also the issue that they may simply be out of vogue. New competitors in the boot market include Hunter, Le Chameau (the brand favoured by the Duchess of Cambridge) and, recently, Converse.UGG Boots On Clearance
 In contrast to Ugg, Hunter has seen its profits rise – 38% last year – and style leaders from Kate Moss to Sarah Jessica Parker wear its boots. Reeves believes its success is down to a savvy marketing policy. "They stay true to what they are," he says. "They're functional, they keep your feet dry. Hunter have done some collaborations but they have never tried to be fashion. That's what Ugg did, and that's where they went wrong." Fashion has long rejected Uggs – it looks like the rest of the populace is finally following its leadUgg Boots Clearance Sale

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